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Marketing consultant? Here are the juicy insider tips!
I’ve just completed the ninth year of The Marketing Companion podcast. It’s hard to believe but I’ve never talked about my work as a marketing consultant in all that time! My work as a marketing...
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Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when I think about community, my mind...
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The Transformation is Happening: Consumers as Brand Creator
Welcome to the TENTH SEASON of The Marketing Companion podcast! In the new Marketing Companion episode, we hear from Mathew Sweezey on the evolving role of crypto and Web3 in the marketing mix. Mathew...
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Marketing strategy in a world of crappy customer service
Now that some of the restrictions from COVID have lifted I’ve been traveling more but it is so much more stressful with the merging trends of supply chain problems, surges in travel demand, and...
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The future of marketing employment
I am always fascinated about how marketing employment is changing and what it means to our careers. I recently came across this list of in-demand skills for 2022, according to digital marketing job...
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Values and marketing: Which leads which?
Every time I talk to Keith Jennings, my mind is twisted in exciting new directions! The new episode of The Marketing Companion is no exception as we explore values and marketing in an unexpected way....
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The art of self promotion
I hate self-promotion. I have left so much money on the table because I’m introverted and culturally, I hate being the center of attention. This may seem counter-intuitive coming from a guy who speaks...
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Why are the Four Ps of Marketing still a big idea in the digital world?
Note: Robbie Fitzwater was my guest on the new edition of the Marketing Companion podcast, where we explored the new relevance of the classic Four Ps of marketing. His notes in preparing for the show...
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Debating the 10 most relevant marketing trends
On the new episode of The Marketing Companion, I thought I would have some fun debating the most relevant marketing trends for the next two years with Dennis Yu. Dennis and I don’t always agree and...
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Why Gen Z is hiding out in digital campfires
I am endlessly fascinated by Gen Z. Of course they are different. Every generation is different. But what astonishes me most is their oversized impact on culture and business. Like digital campfires....
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Three significant NFT case studies for marketing
Recently a friend posted a photo from his trip to Alaska. He was hiking by a river and spotted a massive grizzly bear on the opposite river bank. His comment under the photo: “I am simultaneously...
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The overlooked relationship between status and marketing
I’ve been working on a new book that examines community through the lens of marketing strategy. One of the things I’ve learned about is the underlying power of status and marketing. Of course status...
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My fatal flaw: I’m allergic to networking
The new episode of The Marketing Companion is a study in networking contrasts. Author and college educator Amanda Russell begins our show by explaining how she gathered some of the most influential...
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Content Marketing is no longer about the content
I don’t believe there is anybody who thinks more deeply about the content in our lives and how it works and moves in the modern world than Jay Acunzo. In the new episode of The Marketing Companion, we...
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Big Marketing Ideas for 2023 and Beyond
In the latest episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey of Salesforce select the most impactful marketing moments of 2022 and peer into what’s ahead for 2023. Highlights...
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Why Tom Peters thinks desperation fuels excellence
“In order to be effective, you must be desperate — desperate to get your ideas that you care about into the heads of the audience. Desperation fuels excellence.” That is just a sample of the brilliant...
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Community-based marketing requires new leadership mindset
I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast, talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy....
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The best achievement of my career
I’ve had the most amazing career. For example, I’ve … Published ten books that people love. Graduated with two master’s degrees Earned seven patents Worked with amazing companies like Dell, Johnson...
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Marketing best practices for nonprofits
Remarkably, over 10 years of The Marketing Companion podcast and hundreds of episodes, I have never covered marketing best practices for nonprofits! My friend Keith Jennings is the perfect person to...
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A profound discussion on the AI threat to creativity
If anybody can comment on the AI threat to creativity, it would be Jay Acunzo. Jay is literally a student of creativity. He lives it, breathes it, and documents his thinking on creative processes in...
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