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I wasn’t a desperate entrepreneur, and that’s why I failed
By Mark Schaefer When I was earning my MBA, my class had great opportunity to learn first-hand from the CEO of Verifone. He described why “intrapreneurs” don’t work: “If you have a startup idea, the...
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Is it just me, or does it seem like the ad industry is a hot mess?
It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported … The stock value for many large agencies is in decline as company billings...
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The extraordinary power of curated content
There’s a lot of pressure to create content today. Epic, authentic, viral content. But perhaps the key to content success is not necessarily through originality, but through creating a wise curated...
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It’s time to put an end to an era of lazy marketing
I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a...
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The future of humor in marketing with The Marketoonist
By Mark Schaefer One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing...
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Digital marketing: A discussion on three touchy subjects
BY MARK SCHAEFER On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube’s deplorable algorithm: The New York Times...
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Is Facebook evil?
By Mark Schaefer Five years ago I predicted that Facebook would become the most evil company on earth. The claim was tongue-in-cheek, but the logic was solid: The “raw material” that Facebook uses to...
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How writing a book becomes part of a marketing strategy
By Mark Schaefer We live in an amazing and empowering time. Today if you dream of writing a book, you don’t have to wait for a literary agent or a call from a New York publisher. You can publish...
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Cocooning consumers and other mesmerizing mega-trends
Sheryl Connelly, Ford global consumer trends and futuring manager (yes, I guess futuring is a verb now?) recently published her fifth annual examination of consumer mega-trends. Tom Webster and I...
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The future of the digital marketing agency with Mitch Joel
By Mark Schaefer There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum. Mitch has been a friend for many years and...
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The new marketing career: What do you need to do to remain relevant?
By Mark Schaefer On the new Marketing Companion episode Tom Webster and I explore our illogical work histories and what we’re doing to assure that we have a meaningful and relevant marketing career in...
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The techlash: Are people ready to fight back against Big Tech?
By Mark Schaefer Social media has gotten weird. It has congealed into a monopolistic mess. It can be manipulative and even dangerous. It is a threat to democracy. Why aren’t people more concerned? An...
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Amazon puts experiential marketing at a crossroads
By Mark Schaefer Are we at the end of experiential marketing or the beginning? Most marketers acknowledge the importance of creating customer experiences that lead to awareness and loyalty. But all...
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Is social media marketing still a thing?
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam … or is it just taking off? Is social media marketing still a thing? In this episode of the...
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Insights into new media trends on podcasting, social media, and smart speakers
By Mark Schaefer Every year, I look forward to hearing first-hand insights from Tom Webster on trends in new media that are emerging from his annual research report “The Infinite Dial.” Every year...
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The fast pace of marketing will get faster
It’s hard to believe but Tom Webster and I are nearing our fifth anniversary of our Marketing Companion podcast. Thanks to you, our show has grown and is now among the top 5 percent of all business...
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Marketing addiction. Is this the goal, or is this the problem?
By Mark Schaefer I’ve been in many situations where my marketing team would have loved people to become “addicted” to a product. It makes a great brainstorming topic — “What would it take for our...
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The Brand Stand: Should your company put social issues ahead of profit?
By Mark Schaefer When I was growing up, I was always a person that led with my heart. Even when I was teenager, I organized efforts to build a community playground in Appalachia, raise money for our...
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Will Facebook be a permanent fixture in our lives?
By Mark Schaefer Although Facebook has been slammed on a number of fronts, it appears to be unstoppable. As the latest earning results demonstrate, there seems to be no controversy that will get in...
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A discussion on our favorite recent marketing books
We’ve covered a lot of ground on the Marketing Companion podcast over the five years we have been on the air but Tom Webster and I have never discussed our favorite recent marketing books. We’re both...
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