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How to save Twitter
First, let’s establish something. Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. It is a place for innovation, conversation and collaboration. It is...
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Facebook and Snapchat at war, and four other groovy media trends
So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! In this new episode of The Marketing Companion Tom Webster and I consider some EPIZOODIC new ideas...
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Are you ready for the mega-shift from social media to private media?
Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until I heard a recent comment from my 16-year-old nephew. Here is what...
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Brand bullying and other things that need to change
In the future, chatbots will be at the center of customer service and every shoe department will have a ladder In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our...
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How do you make your content the signal instead of the noise?
In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult...
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Podcasts and advertising: Meet social media’s new super power
We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About...
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Six thought-provoking and profound marketing trends
Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that? No! That’s...
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The new psychology of content consumption
Is the psychology of content consumption changing? That’s the central idea behind an amazing new discussion featured on The Marketing Companion podcast. Have you tried our free Internet radio program...
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Should Facebook be regulated?
Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something...
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Why Content Shock is coming to a Facebook ad near you
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave Wehner said...
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The reality of online influence and the only thing that matters
I used to be a big shot. In my corporate marketing days, I was among the top 1 percent on the company organizational chart. I was awarded seven patents and I earned two masters degrees. I closed the...
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A thought exercise on social media and critical thinking
By Mark Schaefer I received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the...
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How to create a winning strategy with crappy content
It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “The...
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Content marketing FOMO and the future of marketing budgets
In our latest edition of The Marketing Companion podcast, Tom Webster and I explore a couple of fascinating topics. The first is that marketers seems undeterred by the fact that most corporate content...
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The true goal of influence: Persuasion
We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of...
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The reality of online influence and the only thing that matters
I used to be a big shot. In my corporate marketing days, I was among the top 1 percent on the company organizational chart. I was awarded seven patents and I earned two masters degrees. I closed the...
View ArticleClik here to view.
A thought exercise on social media and critical thinking
By Mark Schaefer I received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the...
View ArticleClik here to view.
How to create a winning strategy with crappy content
It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “The...
View ArticleClik here to view.
Content marketing FOMO and the future of marketing budgets
In our latest edition of The Marketing Companion podcast, Tom Webster and I explore a couple of fascinating topics. The first is that marketers seems undeterred by the fact that most corporate content...
View ArticleClik here to view.
The true goal of influence: Persuasion
We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of...
View Article